Cureline

Cureline is a Bio Technology firm located in Burlingame, California. Their primary focus is biosample management. Wizardworks continues to spearhead the Search Engine Marketing (SEM) of the Cureline.com web site. To date our team has helped increase their web site traffic by 50% through both natural and paid campaigns.

With respect to Cureline's paid campaigns, our strategies directly decreased their costs by 800% while only reducing their site traffic by 100%. It's important to note that our aim is not sheer volume of traffic, but volume of quality traffic. Since our techniques are aimed at decreasing costs while simultaneously increasing quality traffic, their Google Adwords traffic is now of higher quality and their ROI has increased. Our strategies have also increased their Click Through Rate (CTR) by 1000%. Overall we've helped turn their Pay Per Click (PPC) campaign into a success story.

Regarding organic web site optimization, we analyzed their site and identified some key areas requiring improvement. As a result, we cleaned up their internal linking structure, improved their title tags and created a custom 404 error-handling page. In addition, we launched a link building campaign.