Web Site Design
The core of the Wizardworks product mix is our web design service. If you have an existing site in need of updating, we can focus our efforts towards helping your web site fully realize its potential. If you're in need of a completely new web site design, our talented web design team can analyze your needs, conceptualize the layout, plan the functionality and execute the design with precision. We take great care not only in analyzing your needs, but also in carefully exploring the needs of your clients. As well, we're focused on helping you effectively administer your existing clients while implementing strategies to acquire new business. This idea remains a driving force behind our powerful and engaging web site designs. Our goal is to create a web site design that best exemplifies your values, highlights your strengths, effectively markets your products/services and enhances your visitor's experience.
Search Engine Optimization (SEO)
A web site's chance of being found through an organic search using a search engine (ie Google, Yahoo!) is dramatically increased by ranking higher in the search results. These results are not randomly generated, nor are the criteria responsible for the results easily predictable. As well, when considering the factors that drive traffic from search engines to a web site, volume alone is an insufficient indicator of successful marketing. Instead, it's the quality of a web sites traffic that enhances a site's ability to convert potentially passive visitors into clients. Simply put, it's essential to attract visitors that are actually looking for what you offer.
Wizardworks is an industry leader in innovative Search Engine Optimization. We have a proven track record of developing successful search engine based marketing strategies. We can use optimization techniques to make your web site more visible and help drive prospective clients to your site. Our SEO team constantly conducts research to better understand the methods search engines use to produce their results. It's also possible to use Search Engine Optimization to target visitors that are not directly searching for your offering. A certain percentage of search engine users may statistically be deemed potentially interested in your offering before they even consciously decide to start looking. Our talented online market researchers are well versed in techniques used to determine these unexploited target areas. This can potentially produce a higher volume of quality traffic, resulting in an increased conversion ratio and new business for your company.
Wizardworks creates custom search marketing campaigns for each application. We offer a variety of white-hat, best practice solutions to help drive the right traffic to your site. These solutions can often include a range of technical implementations such as content creation, SEO copyrighting services, link building, and paid initiatives. In a nutshell, our aim is to create web site designs that not only help you do well in the search results, but attract the right visitors, retain them as clients and increase conversions.
eCommerce Solutions
Wizardworks can help integrate seamless Business To Business (B2B) or Business To Client (B2C) solutions with your current business and technical infrastructure. We offer end-to-end solutions that allow you to manage your content, online transactions, order processing and customer relations all within a secure environment. We understand the various difficulties associated with offering online transactions. We create solutions with compelling designs and provide tools that allow your customers to confidently complete their online transactions.
Blog Creation
Blogs can be used as a powerful tool by both individuals and businesses. In a marketplace increasingly crowded with ‘noise', blogs are a more personal platform that gives your company a voice (or voices) to communicate directly with your clients, your employees and even the competition. You can use this dialog to provide (what was once perceived as privileged) access to the inner workings of your company. When directed towards your customers, it serves as another avenue to build customer loyalty, increase brand recognition and generally aid public relations. You can extend the presence of your brand beyond its core services by using blogs to create a community continually strengthened by social interaction. When using an internal blog to communicate with your employees, it generally serves to improve the culture and strengthen the flow of communication. As well, corporate blogs can generate a buzz about your organization and help drive additional traffic towards your company. Wizardworks can design a customized blog and assist you in developing the message, while targeting the audience.
Content Management Systems (CMS)
There are a multitude of tools available that can streamline processes and workflows to help you manage your content and present it online. These tools allow technical and non-technical users to create new content, modify existing content, manage web assets and handle publishing. The variance in abilities and attributes of these tools qualify some as better suited for certain needs than others. We can help you determine which existing tools are right for your business. If the need arises we can even create a custom solution tailored to address your specific requirements.
Graphic Design
Wizardworks understands that your graphic design solution must effectively communicate your company's message. As well, it must have a multi tiered affect on your customers or web site visitors. First and foremost we'll capture the individuality of your organization with a visual representation that communicates your values. In addition to defining and communicating a message, this representation will give the desired look and feel of your web site and other external communication media. The graphic design element will enhance the total user experience of your web site visitors. As well, our graphic design experience goes far beyond the online realm. Our team will extend your web site graphic design to other business materials (ie, logos, brochures, business cards, letterheads etc.) so you can consistently communicate your corporate identity. Whether we're working with your current branding initiative, or creating an identity from scratch, Wizardworks can design all types of communication material.
Online Branding
Your corporate identity is the first form of communication a prospective client is exposed to. We understand the importance of creating an intelligent brand design that conveys your message intuitively and consistently across multiple mediums. We can take your existing offline branding and give it new life in the online realm. Or, if it's a fresh branding solution you need, our team will create the way your customers perceive your company from the ground up. We specialize in developing modular branding solutions that can be applied elegantly across the mediums of your choice. As well, we can tailor our level of involvement to suit a variety of needs. Wizardworks can develop custom online branding solutions that will help further establish your brand, and provide consistency across all your company's communication channels.
Custom Web Application Development
At Wizardworks, we understand that your web site design should be more than a digital representation of a marketing brochure. Our solutions are focused on enhancing your competitive advantages with a customized look, feel and functionality. Sometimes your needs may require the integration of unique e-business applications. Once we've outlined your objectives and framed a comprehensive plan, we can architect the necessary technology to best facilitate your goals. The Wizardworks team excels at developing the right applications, determining the best tools and integrating the technology necessary to create a powerful solution for your business.
Wizardworks maintains expert proficiency in the following languages and tools: HTML, XHTML, CSS, JavaScript, PHP, JSP, ASP, ASP.NET, Flash with ActionScript, XML, XSLT, MySQL, SQLServer and Access. Our skill set is constantly evolving so be sure to check back often for various additions.
Web site Maintenance
Wizardworks offers web site design packages that can be customized to allow you to make as many changes to your content as you feel comfortable with. In many cases however, it's more efficient, productive and cost effective for our experienced team to provide a tailored maintenance package. Our standard of care extends far beyond the creation of an effective web site design. Wizardworks site maintenance packages will help keep your site up to date with the latest information and content.