Canlift Equipment

Toronto, Ontario

Canlift Equipment provides sales and rentals of aerial lift equipment including scissor lifts, scissor jacks and man lifts. They contacted Wizardworks for an SEO strategy that would help them become visible in search. After research and a site wide technical and content audit, we created a strategy for Canlift to target top generic industry terms, as well as the equipment brands they carry. After only 2 months of optimizations, Canlift experienced positive growth in the SERPs and achieved front-page rankings in Google.ca and Google.com for competitive terms.

As well, based on our on page content recommendations and deliverables, we increased their conversion rate substantially. Currently over 80% of Canlift’s website traffic is from search and Wizardworks increased their traffic by over 700% site wide.