ENMAX Energy

Alberta, Canada

ENMAX Energy

ENMAX Energy is one of Alberta's premiere utility service companies, providing a wide range of residential and commercial energy solutions. Wizardworks was hired to create, lead and execute on a complex Google Adwords campaign spanning many of their business units and product offerings. The complex organization of ad campaigns created a challenge, as did creating marketing content for a heavily regulated industry where compliance is a top priority. Working closely with the ENMAX Energy Legal and Compliance teams, we created many PPC campaigns aimed at loyalty, awareness and acquisition.

The core of any successful Adwords campaign is ensuring the landing pages are well optimized. After various on page content changes and the initial Adwords setup, our ENMAX Energy Adwords campaigns continue to perform at a very high CTR and have proven a favorable ROI. As well, our campaigns remained within the strict guidelines of their compliance policies and stayed on brand.